Historically focused on short-term rehab, Trio Healthcare wanted to shift their focus to an unmet need in the communities they serve, long-term care services. Working collaboratively with their sales, marketing and care navigator teams, I created a strategy leveraging traditional and digital marketing, as well as local outreach through trusted sources that older adults often interact with. The campaign focused heavily educating the public on when long-term care may be appropriate for your loved one and eligibility, while breaking down misconceptions around Medicaid coverage. The collaterals and social media posts pictured below are examples of some of the pieces I created for this campaign.