Brava sought experts in the senior living industry to help them position their innovative smart oven to senior living operators and builders. Under my creative direction, my team and I developed the positioning and campaign assets to bring this retail product to the B2B space as an added amenity to premier communities.

Over the course of three months, Brava had successfully expanded into two new sales verticals and the email campaign had an average CTR of 7.41%. According to Hubspot, the average Click Through Rate (CTR) for email marketing in the Health and Wellness Industry is 1.75%