AleraCare ambulatory infusion centers wanted to differentiate themselves beyond best-in-class amenities. Working collaboratively with AleraCare's subject matter experts, I was able to gather deep insights into their clinical programs and outcomes to help craft a message focused on clinical successes and patient satisfaction. As a result of these efforts, the "Beyond Comfort in Care" campaign was created. In addition to creative direction and marketing strategy, I contributed to the creation of the messaging and graphics shown below.